Get the 85 millions of Uclub players (from Just Dance to Rainbow Six, via Trials to Assassins' Creed)

Who are members of a community but are not really aware of it

To actually feel proud of being a Player (vs. gamer)

By offering them the recognition they crave for by giving them an expression of how rewarding being a player could be.

How to bring a new societal point of view on gamers?

Art Direction & Concept

Leyna Johannides

Alexandra Costanza